Impact
the effect or influence of one person, thing, or action.
How can I impact your marketing?
Alicia Bell
As a seasoned B2B marketing and communications pro, I’ve had the privilege of building and leading marketing functions for technology companies of all sizes. In my 15+ years in leadership roles, I’ve applied expertise in GTM strategy, branding, marketing communications, and lead generation. I’m skilled in balancing multiple priorities, managing complex projects, and coaching teams to success.
My approach is built on a blend of strategic thinking, creativity, hands-on experience, and the ability to communicate effectively with diverse audiences, all while staying adaptable and focused on driving success.
Industry Expertise
I have extensive experience marketing technology software and services across a range of industries, including FinTech, HCM, and cybersecurity. I’ve successfully crafted targeted marketing strategies that resonate with diverse audiences, from large enterprises to small businesses.
Strategic Leadership
Team Leadership
I mentor and motivate my team to drive mutual success. Managing both employees and external vendors, I foster collaboration, alignment with shared goals, and a focus on outcomes.
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Project Management
Execution is essential. I bring together the wisdom of experience combined with keen organizational skills and a goal-oriented approach to keep projects on track.
Tech Stack Management
Every marketing team needs the right tools. I’m experienced in vetting and selecting the right software to capture, convert, and cross-sell contacts across the customer lifecycle.
Budget Management
Effective budget management is key to success. I draw on the wisdom of experience to manage multi-million-dollar marketing budgets, ensuring resources are allocated efficiently and effectively.
Goal Alignment
Cross-functional teams must be on the same page. I’m adept at collaborating across product, sales, operations, and executive teams to ensure goal alignment.
KPI Management
Measurement is key to accountability and actionable insights. I define and track KPIs to ensure marketing efforts are aligned with business goals.
Areas of Expertise
From building buyer personas to defining value propositions, my focus is on aligning messaging to drive product adoption and achieve market success. I excel at crafting messaging that speaks directly to buyer personas and clearly showcases the value of complex technologies.
Product Marketing
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Content Marketing
As a Content Marketing leader, I’m all about building an audience, sparking engagement, and using SEO to make content work harder. From blog posts to eBooks, infographics, and social media—I've got it covered.
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Digital Marketing
I boost the digital presence of tech organizations with smart website development and ongoing optimization. I also fuel growth by driving demand through impactful, integrated marketing campaigns that get results.
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Corporate Communications
I have deep expertise in corporate communications, blending public relations, employee engagement, and executive messaging to tell a brand’s story. From managing internal comms to orchestrating impactful events, I ensure clear, consistent communication at every level.
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