Events Management

From national tradeshows to large-scale customers conferences to virtual events, I have orchestrated events of all types.

During my tenure at FinTech leader Fiserv, I was responsible for communications and messaging strategy for annual bank and credit union customer conferences with more than 1,500 attendees. I also managed PR, branding, and event outreach for the annual 30×40 ft booth at the Governmental Affairs Conference for credit unions.

I launched the new brand identity I established for Baker Hill with a 20-foot presence at the BAI Retail Delivery show.

As part of my role at Worksoft, I led event-related lead gen as well as content development for the in-booth theatre at SAP Sapphire, a 30,000-attendee event where we were a top-level sponsor with a 30-foot booth. managed all aspects TRANSFORM, the Worksoft customer conference for global enterprise software developers as well as hosted and promoted a monthly webinar

At Critical Start, I collaborated a wide range of fellow cybersecurity industry partners including Splunk and Palo Alto to co-host lunch-and-learns and other lead generation events.

Events management is also my responsibility at Asure where I oversee all aspects (content, promotion, registration site, event app, signage, sponsorships, location logistics) of three hosted events annually — a sales kick-off event, a customer conference for reseller partners, and the annual sales award trip. I also oversee the strategy and execution of national trade shows, partner conference, regional events, and the employee Town Hall.

Worksoft customer conference at the Omni at the Star in Frisco, TX

Evolve, the Asure customer conference for reseller partners in Burlington, VT

Worksoft’s platinum sponsor presence at SAP Sapphire with an in-booth theatre to showcase customer presentations and panel discussions.

Workday Rising, a conference for the ERPs users where Asure showcasing its payroll tax management solution.

The Baker Hill exhibit at BAI where the new brand was launched.