Product Launches
Process Intelligence Presentation and social media samples
Product launches are a great opportunity to introduce an exciting new product or service to the market. There a significant number of moving parts to coordinate and a successful launch requires methodical planning and execution.
I’ve been responsible for driving the launch of a variety of technology software and services, from building out communications plans to crafting value propositions to leading org readiness.
At Worksoft, I built out all of these elements for the Process Intelligence solution, a sophisticated data optimization and automation tool that empowers enterprises to elevate their process discovery, documentation and analysis functions.
I have also led the marketing for product launches of a Mobile SOC (security operations center) app, a 401(k) offering for small businesses, profitability software for banks, and a paycard app featuring earned wage access.
Writing Samples from Process Intelligence Launch:
Diagram I created outlining how process intelligence fits in the overall connective automation model
