About Alicia

“Alicia is one of the most knowledgeable, passionate and responsive marketers I know.”

- Alan Ota, VP of Alliance Partnerships

“Alicia was critical in translating our organization's strategy and intent into words. She helped ensure that we kept our market message on point and in line with our actions. Her ability to listen, understand, sort out the noise, and crystallize the important messages was key in creating our ‘voice’ in the industry.”
- Scott Butler, Fiserv Division President

KEY SKILLS & ACCOMPLISHMENTS:

  • Senior B2B Marketing leader with tech industry experience in SaaS, FinTech, HCM, and Cybersecurity

  • 15+ years in leadership roles with deep expertise in product marketing, digital marketing, and corp. communications

  • Excellent communicator who takes complex information and distills it into clear, consumable content 

  • Savvy product marketing leader who defines and articulates value for materials used throughout the buyer’s journey 

  • Deep understanding of how to effectively leverage a marketing tech stack to capture, convert, and cross-sell contacts across the customer lifecycle

  • Proven track record of building and elevating marketing programs to drive lead generation and support sales teams

  • Strong business acumen and project management skills to identify, define, and execute high-impact initiatives

  • Adept at collaborating across product, sales, operations, and executive teams to ensure goal alignment

  • Deep expertise across content marketing channels with a proven track record of building and growing an audience 

  • Experienced, hands-on leader able to act as player and coach to mentor, inspire, and delegate to team members at every level

  • Built digital marketing programs from the ground up including website development, social media, SEO optimization, and design and execution of inbound campaign strategies

  • Boosted lead-gen programs to support account managers in driving 61% YOY sales growth within the customer base

  • Established and elevated brand identities for several tech companies applying expertise in creative execution

  • Produced full suite of downloadable assets (eBooks, infographics, blogs, on-demand webinars) for campaigns

  • Optimized digital marketing with overhaul of website, email, and paid search advertising to drive 28% increase in demo requests and 40% increase in MQLs

  • Transformed content strategy, increasing organic search traffic by 21% and social-driven web sessions by 40%

  • Grew LinkedIn followers by 400% and boosted YOY engagement by 40%

  • Launched thought leadership podcast, increased YouTube views by 185% YOY; subscribers more than doubled and watch time increased 47%

  • Created and executed PURL (personalized URL) sales enablement initiative for HCM sales force

  • Drove media relations efforts for $500 million financial services organization, directed external agency efforts and increased target trade publication coverage by 37%