Blog Content
Blog posts can play many roles in a Digital Marketing strategy, creating opportunities to showcase thought leadership, customer stories, and other important news. They can help populate your social media feed and they’re also a fantastic tool for search engine optimizing (SEO), which can bring more prospective buyers to your website. As an informative and “non pushy” content asset, blogs are a great for dropping into sales outreach and Salesloft cadences.
I have successfully used blogs for all of these purposes. At Worksoft, I wrote blogs on complex topics related to enterprise automation. Blogs were an important component of my SEO strategy and I routinely incorporated and added target keywords to my blog content to boost organic search engine results.
Great blog content, combined with other strategies, including a website redesign drove a 300% YOY increase in traffic. In my last year there, the Worksoft website was the highest performing lead generator with 73% YOY SQP growth.
At Asure, blogs are one of the ways I transformed the content strategy following my website redesign project.
I increased the volume of blogs from one or two per week to an average of seven blogs per week (382 blogs published in 2024). I developed a content calendar to coordinate blog topics with other content outlines including social media, podcasts, and lead generation campaigns. I also enhanced the quality of the blogs with more informative topics, internal links, and promotion of high-converting assets like related eBooks and podcasts. These optimization efforts resulted in a 30% YOY increase in blog traffic with 97,00 blog views in 2024.
As part of this cohesive content strategy, organic search traffic grew to 28% of overall traffic. with organic search traffic visitors more engaged than any other traffic source.
