Website Development

I have spearheaded website development and redesign projects for tech companies in the financial services, cybersecurity, enterprise software, and HCM industries.

Most recently, I led the overhaul and redesign of the corporate website for Asure, a cloud-based payroll and HR software provider. My efforts focused on modernizing visuals, improving navigation, and adding a new partner marketplace. I chose to upgrade our hosting and CMS to from Squarespace to WordPress on WP Engine with Divi Builder modules to make it easy for non-code-savvy team members to make content updates. The updated site also boasts faster load speeds and greater flexibility for future expansion. These changes were designed to enhance user experience, improve functionality, and support business growth.

From a content perspective, I created a more engaging design for the blog and resources section and populated those sections with a higher volume of keyword-friendly content for the target audience.

In the first year following the site launch, the improvements paid off: organic traffic increased by 14%, while new users from organic traffic grew by 18%. The enhanced user experience and streamlined design not only helped attract more visitors but also positioned Asure for long-term success in a competitive market.

View Video the Website Here: Asure Website Snapshot

I spearheaded the redesign and optimization of Worksoft’s website, significantly enhancing its digital marketing performance. The site was moved from a heavily coded WordPress instance to a HubSpot website, which not only created more flexibility and control for edits and additions, it also enhanced reporting and analytics capabilities. The overhaul included improvements to the website’s user experience, email campaigns, and paid search advertising. These efforts resulted in a 28% increase in demo requests and a 40% boost in MQLs. By streamlining the customer journey and aligning content with audience needs, I drove stronger engagement and conversion rates, ultimately contributing to greater lead generation and business growth.

View Video of the Website here: Worksoft Website Snapshot