Content Assets
High-value assets are an essential component of any digital marketing strategy. I’ve developed a variety of content assets, including eBooks, infographics, white papers, videos, and customer success stories.
eBooks
At Asure, we often use eBooks to educate our small business audiences on the complex details that surround payroll and HR laws and best practices. One of the eBooks I’ve created is is an annual HR Benchmark Report that summarizes the findings of the company’s small business survey. The survey covers eight HR categories across the employee lifecycle and captures how many small business owners are applying best practices along with corresponding data about their growth. The report outlines the correlation between “fast growth” companies and how they embrace HR best practices. For example, 74% of fast growth companies offer a 401(k) plan.
Since the items outlined in the report can be solved by services and solutions offered by Asure, the report was an important component of my content strategy. In addition to the downloadable asset, I used report-related related content on social media, blog posts, and the weekly podcast.
Infographic Assets
Infographics can be a great way to provide valuable information in a quick, digestible format. I wrote and developed several infographics for Asure’s small business audience, outlining a variety of payroll and HR facts. The assets are used in a lead generation campaigns and provide a thought leadership hook that help us identify potential prospects and fits the early stages of the buyer’s journey.
Video Assets
Videos are another great content asset to support a content strategy. I’ve created several videos to showcase customer success stories, product information, research highlights and more. I developed series of short video showcasing customer success stories from leading enterprises like Honda and Hershey. I used the video assets in lead generation campaigns and on social media. Watch Honda Video.
